As the graphic designer for the exhibition "The Moments," my role involved a range of creative and technical tasks. I crafted the visual identity of the exhibition, which included developing the color scheme, typography, and overall design theme that resonated with the essence of Generation Z, the primary focus of the event.
I designed promotional materials such as posters, banners, and digital graphics that were used across various platforms to attract and inform attendees about the exhibition's narrative. The choice of vibrant colors and bold text in my design aimed to capture the dynamism and forward-thinking attitude of Generation Z.
For the event itself, which took place from July 3rd to July 10th, 2021, I created the signage, catalogues, and any on-site graphics needed to guide visitors through the experience. My design decisions were made to ensure that the aesthetic matched the innovative and diverse spirit of the generation being showcased, making the event not just informative but also an immersive visual journey.